Vocabulary — Strategic Communication & Vision

Eight words that carry weight when you communicate strategy. Hover or tap a card to see the meaning and an example, and press the speaker to hear it.

to convey

to express or communicate an idea or feeling clearly

“A good leader can convey a vision in a single sentence.”

to underpin

to support something or form the basis of it

“Clear values underpin every good strategy.”

to spell out

to explain something very clearly and in detail

“Let me spell out what this change means for your team.”

wishy-washy

vague and not clear or firm

“His answer was so wishy-washy that nobody knew the plan.”

to water down

to make a message or plan weaker or less effective

“Each retelling watered down the original message.”

a soundbite

a short, striking phrase that is easy to remember and repeat

““Fewer, bigger, better” became the team’s soundbite.”

to get across

to make people understand what you mean

“She used a simple story to get her point across.”

to champion

to publicly support and actively push for an idea

“He championed the new vision until the whole board backed it.”