Compensation
They negotiate a package. If you only talk about the number, you are arguing on the one dimension where you have least room.
A candidate asks for eight percent more than you can pay, and the conversation becomes a tug of war over a single figure. You can go to three. They wanted eight. Somebody has to lose. Except that the number on the contract was never the whole of what you were offering, and it is rarely the whole of what they were asking for.
Compensation specialists talk about total compensation: the base salary plus everything attached to it. Bonus. Pension contributions. Health cover. Holiday. Training budget. Flexibility. In some markets the non-salary part is worth as much as the salary itself — health insurance alone can cost an employer several hundred a month per person.
There is a catch worth understanding, because candidates understand it. Base salary is the number everything else is calculated from: bonuses are a percentage of it, pension is a percentage of it, next year’s increase is a percentage of it. So when a candidate pushes hard on base rather than on the extras, they are not being difficult. They are being correct.
Base salary is the driving force behind a total compensation package: companies use it to calculate bonuses, supplemental benefits and even vacation time.
This is exactly why the conversation should not start at the number. If you open with the package — what the role pays, what it comes with, what it leads to — you have several dimensions to move on. If you open with the figure, you have one, and it is the one your budget has already fixed.
Sooner or later you will have to refuse a figure. The way to do it is not to be vague and hopeful — let me see what I can do, when you already know you can do nothing, buys two days and costs all your credibility. Better to be exact about the limit and generous about everything else: I can’t go to eight, and I don’t want to pretend I can. Three is genuine. What I can also do is an extra week of holiday and the certification you mentioned.
Notice the grammar that does the work there. Slightly higher, considerably more, a little below what you asked, nowhere near the top of the band — comparatives and quantifiers let you be precise about size without committing to a promise. They are how experienced negotiators say “a bit” and “a lot” in a way that survives being repeated to a lawyer.
And be careful with the thing everyone forgets: the person who accepts a number they feel bad about does not argue. They join, they underperform quietly, and they answer the first recruiter who calls. The offer conversation is the first real conversation you will have as colleagues. It is worth being straight in it.
This article has been adapted from published guidance on total compensation and offer negotiation, including material on negotiating compensation packages. The content has been rewritten for educational purposes.