How to say the thing nobody wants to hear, without softening it into meaninglessness.
Listen for the structure he recommends and for the phrases he uses to open. Notice how often he says the difficult sentence early rather than burying it.
Delivering bad news to staff is definitely one of the hardest jobs of
being a manager. There is nothing nice about delivering bad news to employees
and team members. It sucks, yet it is part of the job. Businesses have ups and
downs, so you will have to deliver bad news multiple times during your
management career. There are tried and tested steps to make difficult
conversations easier for the recipients and for yourself. Minimising the anger,
upset and damage to relationships from delivering bad news at work is very
valuable to you and to the business. Do a good job and team members are much less
likely to leave, are likely to remain more motivated and produce higher team
performance and appreciate you a lot more. Today we're going through firstly
how to deliver bad news to team members to minimise the negative impact. Secondly
to provide context in an honest and straightforward way. Third, allow venting
of emotions but minimise debate. And fourth, get the team focused on the
future. Make your life at work a lot easier by doing the best job you can
when delivering bad news to your team at work.
My name is Jess Coles and if you're new here, Enhanced.Training shares
people management expertise, resources and courses teaching you how to build
higher performing teams. I've included links to additional videos and resources
in the description below as well as a video timestamp so do take a look at
these. And if you like this video please give it a thumbs up and subscribe. So
let's cover how to deliver bad news to team members to minimise the negative
impact. No one likes delivering bad news. A lot of research on how best to give
bad news comes from the medical profession. The foremost important
factors in order are firstly the news givers attitude, secondly the clarity of
the message, third privacy and fourth the person's ability to answer questions.
Your attitude and communication skills have an enormous impact on how your
messages will be received. When you're delivering bad news to employees get
straight to the point. Don't spend time first you know engaging in small talk or
asking how they are or building yourself up to give them the bad news.
Instead announce that you are delivering bad news. Give them literally a second or
two to prepare themselves and then give them the bad news. If for example I have
some bad news to share with you. You're being made redundant effective from
Friday. I'm very sorry about this situation. Or I'm sharing some bad news.
10% of the workforce including managers will be made redundant in the next four
weeks. Unfortunately the company needs to cut its costs because of the downturn in
its sales. I'm very sorry that this is happening. When prepared people are
surprisingly resilient. Prepare them for the bad news, pause for a second or two
and then give them the bad news. Show your emotions and sympathise with those
receiving the news. Show your empathy and compassion in your tone of
voice and in your body language. It is very important that your nonverbal
communication mirrors the words you're using. When verbal and nonverbal
communication are aligned there is no confusion. Be ready for a lot of emotion
in response. Remember their reactions are about the situation not about you
personally. Stay empathetic, honest and in control of your own emotions. Second
when delivering bad news to staff provide the context in an honest and
straightforward way. Explain the context or the process of the actions leading up
to the decision. Be honest and tell the truth. People receiving bad news
appreciate a straight-talking person who tells the truth with compassion. If there
are things you can't reveal say you're unable to share them. Be honest and
straightforward while explaining the situation that has led to the bad news.
For example, as we have been sharing with you over the last six months the
company has continued to make losses. We've undertaken several cost-cutting
initiatives which many of you have been involved with. We have now reached the
point where cutting staff costs is the only practical option left. We've
exhausted other options. The decision was taken this morning and the
leadership wanted you to know as soon as possible to reduce the uncertainty that
everyone is feeling. Note the inclusive language using a lot of we to emphasise
that everyone is in it together. Provide the context in an honest and
straightforward way. Third when delivering bad news to staff allow
venting of emotions but minimise debate. Allow a lot of time for questions and
answer the questions raised in an empathetic and honest way. Be
straightforward and as factual as possible in your answers. Try to avoid
giving opinions where possible. Allow the staff members to vent their emotions,
their frustration, their anger and their anxiety about the future. Expect
difficult questions and comments. Be prepared emotionally to handle them
calmly with sympathy while remaining honest and straightforward. In these
situations with emotions running high avoid siding with or aligning yourself
with the staff's position or situation. Don't say things like yeah I think this
is a bad decision too. Stay neutral, sympathise but don't join them. Stop any
debate starting on the merits of the decisions already made. Remind the
staff that the decision has been taken and talking about it will not change
that decision. Help staff to mentally move on to dealing with a situation.
Provide information and what reassurance you can. Fourth after delivering bad news
to staff get the team focused on the future. Give the staff time to process
the bad news and what it means for them and then focus the staff on the future.
The bad news you have communicated is almost guaranteed to give rise to
additional problems that need solving. If for instance who is going to do XYZ's
job when they leave. Ask the team members to be part of the solution building
process. This helps them focus on the future and move forward. If you're able
to create and communicate a vision of the future. Use straightforward everyday
language to explain where you see the team going and what the future might
look like. This helps provide direction and hope for the future. The worst thing
at this point is for there not to be a plan and for everything to be
disorganised. This increases the uncertainty. Instead do your best to
create as much certainty as possible by giving clear direction, by having clear
sensible and practical plans and communicating these with the team. Plan
as many actions to create as much certainty as possible about the future.
So in summary delivering bad news to staff is really unpleasant. It can be
really tough when you are responsible for looking after them and
when you've been working with them for a period of time. Delivering bad news
carefully, professionally and empathetically is really important to
maintain motivation and team performance and to make the best out of a bad
situation. As a reminder when delivering bad news to staff think about how to
deliver bad news to team members to minimise the negative impact. Announce it,
wait a few seconds and then give them the bad news. Second, provide the context
in an honest and straightforward way. Third, allow venting of emotions but
minimise the debate. And fourth, get the team focused on the future. If you have
any questions on delivering bad news to staff make difficult conversations
easier please leave them in the comments below and I'll get back to you. Thanks
very much for watching and I look forward to speaking to you again soon.
Audio from “Delivering Bad News To Staff — Make Difficult Conversations Easier” by Enhance.training, used under the Creative Commons Attribution licence (CC BY). Licence verified on 8 September 2026. The audio is unedited.